Unlocking value for retailers

By Carolyn Cummins
Updated January 31 2015 - 9:13am, first published 8:08am
Abercrombie 
& Fitch Co. signage is displayed in the window of a 
store in New York,
Abercrombie & Fitch Co. signage is displayed in the window of a store in New York,

The use of "psycographics" is on the rise as retailers look to streamline their offerings to try and exactly match shoppers' demand, which is leading to a more targeted approach in leasing activity, according to agents.