One of WA's most-loved wineries Aravina Estate is up for sale

The multi-faceted winery Aravina Estate in Yallingup is one of WA's best.
The multi-faceted winery Aravina Estate in Yallingup is one of WA's best.

One of WA's most luxurious cellar doors and a tourism jewel for the South West is up for sale.

But frequent visitors to the multi-faceted Aravina Estate should not despair. Owner Steve Tobin said it would be business as usual for a few years yet as the sale was finalised.

The Perth entrepreneur and his wife Hayley have put the Yallingup winery - famous for its classic car collection and pristine cellar door - on the market for up to $20 million to help Mr Tobin's company Terrex Seismic fund an investment in new technology for the resources sector.

Speaking to WAtoday on Wednesday, Mr Tobin, who acquired the winery and vineyard in 2010, said Aravina Estate was now more than a winemaking business, with six different but integrated facets to it.

Viticulture is stronger than ever, with a record yield this year and strong sales of premium grapes to industry heavyweights Accolade and Treasury Wine Estates, while the winery sold 8000 cases from its respected portfolio of wines but had capacity to distribute 25,000.

The winery restaurant, always packed to the brim during peak periods, could seat 300 people, while the function centre houses weddings and corporate events for up to 250 people and can expand on the 50 weddings it hosts each year.

Cellar door operations, including the gift shop, were thriving thanks to the growing influx each year of visitors drawn to the many attractions at the glam winery.

The lesser-known but equally attractive Aravina Cucina business, which sells corporate hampers and is housed underneath the cellar door, is also part of the sale.

"We're in a premium, high-value tourism region... there's lots of opportunity," Mr Tobin said.

"Aravina is far more than a winery... its value is also in its unique customer experience.

"The car collection, the elegance... the general feel of the place all help to sell the wine."

It was the classic car collection that first helped Aravina become a tourist drawcard, luring enthusiasts to the venue with its eclectic range of Aussie muscle cars and vintage vehicles.

Mr Tobin said although the cars weren't part of the sale, he was positive the privately-owned vehicles would remain on show at the winery.

"I'm sure the owners of the vehicles will still want to keep their cars there," Mr Tobin said.

"There should be no concerns that the cars will not be displayed anymore."

Mr Tobin said there was also opportunity to further diversify and grow the business, with 7.5 hectares of land at the front of the winery ideal to develop luxury and boutique accommodation.

More high flyers were also visiting the winery, with many landing at the property on their personal helicopters.

"We have a great reputation too among high-networking tourists who now often visit the winery frequently," Mr Tobin said.