Busselton Jetty Inc celebrates 30 years | Photos

It has been 30 years since a passionate, community-minded group of locals came together with the common goal to save the now iconic Busselton Jetty.

Their efforts were celebrated on Saturday with a free family festival.

The Save the Jetty committee, now known as Busselton Jetty Inc, was incorporated in 1987.

The group was formed after Cyclone Alby destroyed the jetty in 1978.

Busselton Jetty chief executive officer Lisa Shreeve said it took nine years of lobbying before a group of about 30 people formed a committee to work in earnest to save the jetty.

"It was their idea for the underwater observatory, the train, these things that have made it the tourist icon it is today,” she said.

In 2016, 473,000 visitors descended on the jetty, making it the second highest paid attraction in WA after Perth Zoo.

"None of us members are getting any younger and there is a brand new population here in Busselton who don't know the history of the jetty," she said.

"We want to create a new generation of jetty ambassadors and supporters who can continue the tradition for years to come."

Festivities will be held on the foreshore including performances at a special stage on the grass by The Goose Beach Bar and Kitchen.

Theatre group Acting Up reenacted how the jetty was saved by the committee.