2018 Australian Tourism Awards | CinefestOZ and the Busselton Jetty scoop awards

CinefestOZ chief executive officer Malinda Nixon, Busselton Jetty Inc chair Jenny Sheehan, City of Busselton mayor Grant Henley, CinefestOZ chair Helen Shervington and Busselton Jetty chief executive officer Lisa Shreeve.
CinefestOZ chief executive officer Malinda Nixon, Busselton Jetty Inc chair Jenny Sheehan, City of Busselton mayor Grant Henley, CinefestOZ chair Helen Shervington and Busselton Jetty chief executive officer Lisa Shreeve.

CinefestOZ and the Busselton Jetty picked up awards at the 2018 Australian Tourism Awards held in Launceston on the weekend.

CinefestOZ won silver in the festivals and event category, with the Mount Isa Mines Rotary Rodeo winning gold and the Parkes Elvis Festival, bronze. 

The Busselton Jetty was awarded bronze in the major tourist attractions category, coming behind the Port Arthur Historic Site and the National Gallery of Australia.

CinefestOZ chief executive officer Malinda Nixon said their team was thrilled to be awarded silver in the Australian Tourism Awards.

"We owe this award to our movie crew volunteers, our team, the board, the WA film industry, our partners, our supporters, and of course our audience," she said.

"We were thrilled to be finalists in the national awards and more thrilled and grateful to be awarded silver in the festival and events category.

"It takes a huge team to put on an event like CinefestOz and we are very happy."

Busselton Jetty Inc chair Jenny Sheehan said it was wonderful for the Jetty to be recognised by national judges at the prestigious awards.

“This award inspires us to continue exciting visitors with new experiences to help us conserve the 154-year-old heritage icon for future generations to enjoy," she said.

“The standard of finalists was incredible and we pass on our congratulations to all of them,” Jenny said. 

BJI chief executive officer Lisa Shreeve said that the jetty had attracted more than 500,000 visitors last year.

“The key to attracting more visitors has been to offer a range of experiences that appeal to various markets," she said.

“Last year we developed popular new experiences including the Sunset Train and Sunset Marine tours, mini tours and Mermaid Tours.

“We also have some exciting new initiatives to attract international visitors including Underwater Dining, an Australian first.

“The indulgent dining experience was developed to attract affluent visitors with flights included from Perth to Busselton, creating awareness of the region amongst a new target audience."

Ms Shreeve said they were also developing ideas to create a village 1.8 kilometres out to sea at the end of the jetty with plans to serve food and drinks from the region.

She said they would also be building more ablution amenities, a marine zone, educational facilities and a designated swimming area.

“BJI’s long term plan is to build the Australian Underwater Discovery Centre to replace the current Underwater Observatory," she said.

“This will be the world’s largest underwater observatory and is expected to generate more than 400,000 additional visitors and $12 million in revenue per annum, creating 40 direct and 340 indirect jobs."