Embracing the popular sports-luxe movement, Hyperluxe Activewear is a premier destination for athleisure-wear and performance apparel.
This ultimate activewear boutique offers an expertly selected curation of stylish and chic men and women's activewear brands accompanied by friendly, down to earth service both in-store and online.
Founded and operated by Jenny Sharpless and her two daughters Cassie and Madi, the Hyperluxe girls were inspired by a personal desire to possess a wardrobe that seamlessly blends fashion and function, allowing customers to transition from spin-class to the street, with impeccable style.
"We felt that there was a void in the athleisure department, where you can go comfortably from workout to coffee or lunch with friends," Jenny said.
"Current trends are providing the customer with the ability to go from workout or lunch in their activewear - looking and feeling confident."
"This could be as simple as placing a leather jacket over your shoulders, styling a denim jacket around your waist, replacing your yoga slides with an on-trend 'dad style' sneaker."
By combining casual leisurewear pieces with luxe high-performance activewear essentials for activities such as running, gym, pilates, yoga and walking, Hyperluxe Activewear is dedicated to the art of the cool off-duty dress code for the contemporary woman and man.
Showcasing the best of local, Australian activewear talent with brands like PE nation, Lilybod, Jaggad and Nimble alongside international fan favourites such as New Era, Puma and Vans - even the most discerning shopper is bound to find something they love.
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"We are a family owned and run business who pride ourselves on our amazing customer service," Jenny said, "We stock the biggest variety of athleisure in Western Australia, catering to all ages and sizes."
HyperLuxe Activewear also stocks a range of accessories including shoes, hats, sunscreen, yoga mats, bags and more. So whether you want to ensure you sweat in style with a new comfy pair of yoga leggings or simply want to update your wardrobe and invest in some cool ready-to-wear casual threads, stylish swimwear or statement sneakers, Hyperluxe is your essential stop, shop or click.
"People require the correct advice to purchase the correct style of leggings according to which type of exercise they are doing," Jenny said, "A customer who attends pilates or yoga does not need to necessarily purchase a pair of compression-style leggings - these are more suited to the runner."
"We stock the best brands available, offering a varied price range, our staff are all extremely knowledgeable with our products and we offer good old fashioned service where we go above and beyond to ensure your satisfaction."
The team at HyperLuxe love working in the Dunsborough community and are very involved in the community.
They attend many gym classes, are heavily involved with the Swimming Women's Association, sponsor two netball clubs and are frequent contributors to Our Lady Of The Cape Primary School.
"We feel so privileged to own and run a store in such a beautiful part of Western Australia and we look forward to many years of providing amazing service and quality, affordable activewear to this community," Jenny said.
