Busselton's beautiful beachside lifestyle has potential home buyers casting a keen eye at the city, with the local area ranking third in WA for property searches on Domain.com.au
The city's easy access to pristine waterways and beaches has it ranked just behind Mandurah and Bunbury in terms of popularity among those searching for a new home, while key infrastructure like the Busselton Health Campus and airport are providing an added boost.
The airport specifically has made the city a hot spot for fly in fly out (FIFO) workers, with the bonus of heading directly from the home to the mine site a popular luxury among those in the industry.
Busselton Land and Estate Agency director John Krikken said those factors made the city an alluring location for potential buyers.
"The lifestyle here is the obvious drawcard," he said.
"You're looking at a place where you can get out in the boat, go for a fish, enjoy the beach - it's clearly quite desirable.
"But also the infrastructure. If you're a retiree looking to settle down in Busselton you know the hospital is here and you won't have to travel for treatment.
"Also if you work FIFO and lived anywhere else, you'd have to drive your car to Perth and leave it parked there. Here things are much more convenient."
Mr Krikken also cited affordable prices as another eye-catching prospect.
"Here you can still buy a three bedroom, one bathroom home in the $300,000 range," he said.
"You wouldn't find a unit for that in Perth."
Like everywhere else across the state, the impact of the COVID-19 virus has been felt in the local property market.
But Mr Krikken was adamant a bounce-back was on the cards post-pandemic, pointing to the Domain search ranking as proof people would be keen to buy in Busselton.
"Obviously things have slowed down quite a bit in the past two months, but when you see things like this it gives you hope that there's a light at the end of the tunnel," he said.
"I've worked in Busselton real estate for 32 years. In that time I've seen the stock market crash, been through the global financial crisis, the introduction of GST and now this.
"Real estate always bounces back."