As the hospitality industry begins to reopen their doors, a collaboration of breweries from WA's South West have united to showcase the region's craft brewing goods.
Black Brewing Co, BeerFarm, Rocky Ridge and Cheeky Monkey Brewing, have each selected one of their favourite beers to feature in a mixed pack named South West Brews.
Covid-19 has brought agony to the industry over the past few months however thanks to campaigns including the #keepinglocalalive, there have also been many positive changes including an increase in support and recognition for small local businesses.
Black Brewing Co's Perth brand ambassador said the idea to collaborate was to not only to help increase sales, it was to showcase a sample of what the region had to offer and to show how they could all work together to build both brand and region awareness.
The South West Brews mixed 16 pack will feature a stand out beer from each of the breweries.
The South West Brews Mixed 16 pack will be rolling out to selected liquor stores around WA this week.
For those residing on the East Coast who are tempted by the region's selection, Black Brewing Co will have a limited amount of packs available to order on their online store blackbrewingco.com.au.
To enhance the taste of the region, the four breweries will also be broadcasting a live virtual tasting on Instagram at 1pm on Sunday May 24, 2020.
The event will be a part of Cabin Fever's virtual program taking place online over the coming months.
To tune in follow @blackbrewingco on Instagram.
