Around 100 residents a day have been queuing up at the Busselton Jetty to get their hands on an annual walk pass.
Busselton Jetty Inc worked with the City of Busselton to provide residents living within the municipality a $4 pass which gives them access to the jetty 365 days of the year.
Busselton Jetty acting chief executive Amy Gornall said the program was launched last week and the crew had a feeling the offer would be a hit with residents.
"We often received queries and requests from residents about a local pass, we put a social media post up last week about the passes starting and received hundreds of comments," she said.
"The pass allows people to come down and walk the jetty any time, people have been really happy they can take up the offer, it has been really popular."
Previously residents were able to buy annual or six monthly walk passes or an annual pensioner pass.
Ms Gornall said there were only 95 annual card holders and 16 half yearly card holders.
"We are proud to have worked with the city to offer residents greater access to the jetty, while continuing to contribute to the Jetty Maintenance Fund," she said.
"Children under 16 years of age continue to be free."
BJI chair Barry House said during difficult times it was pleasing they could support local people to get a reduction on daily walk passes.
"This means residents can get some fresh air and enjoy a great walk over the heritage listed 1.8 kilometre jetty," he said.
"BJI researched other local government attractions around Australia and what they offered local residents and had put a number of proposals to the city.
"We are very grateful this has passed as we believe this will assist people to get out and about post COVID-19 and provide some mental health benefits also."
Locals can attend the Interpretive Centre to pay for and pick up the $4 annual pass which will have their photo on it and record how many times they use it, they will also be able to get discounts on tours and gifts .
BJI is also hoping local people will act as tourism ambassadors post COVID-19 and bring visiting friends and relatives to the jetty. Staff will track this and provide monthly ambassador prizes.
BJI chief executive Lisa Shreeve said the jetty had received a lot of local support since it reopened on May 18 but COVID-19 was having a huge impact on operations, staff hours and future plans.
"Our mission as an organisation is to protect and promote the jetty and make sure it is here for future generations to enjoy, because we love it," she said.
"We love where we live and we hope the community shares our passion to stand up and champion its history and at the same time help us build a brighter future."