The Development Application for the proposed development on Gnarabup Headland will be published today for the first time, marking the start of six-weeks of public consultation.
Preserve Gnarabup's Beth Carlessi said the group was asking individuals and organisations to make a submission saying that the application should be refused.
"It's time to have your say. You will not get a second chance to comment on this
Development Application," Ms Carlessi said.
"This consultation is one of the most important parts of the State Government process to decide whether or not to approve the proposed development on Gnarabup Headland.
"Our view is that this site is not suitable for development. It is a sensitive environment that is extremely important to the local community and to the existing local tourism industry.
"Preserve Gnarabup asks all people who have concerns about the development to make a submission calling for it to be refused.
"Likewise, we ask all organisations which have concerns with the proposed development to make a submission asking for it to be refused.
"If you are member of an organisation that uses the area, cares for the land or has some responsibility for the land, please talk to your fellow members now to seek agreement to make a submission."
Ms Carlessi said it was important that people wishing to support the refusal of the development, were very clear in their submissions.
"The alternatives are approval with conditions or approval," she said.
"If you are not clear in your submission that the proposal should be refused, your submission may be counted as supporting approval with conditions."
The consultation process on the Development Application is separate to the EPA's decision to assess the proposal.
The EPA will run another consultation period once it has received the environmental studies it has asked the proponent to develop.
AMR Shire Director Sustainable Development and Infrastructure Nick Logan said the Shire was not the decision maker on the development, but had been asked to provide a detailed assessment of the proposal against the local planning framework.
"The Shire is working closely with the Department to maximise opportunities for the local community to have their say," he said.
A Department staff member will be located at the Shire's Margaret River office from Monday 7 February until Friday 11 February, providing an opportunity for people to ask questions about the proposal and the significant development assessment process.
Preserve Gnarabup will provide information on how to make a submission and the issues with the Development Application on its website.
The public consultation process will run until 2 March 2022.
Plans can be viewed and submissions made here: consultation.dplh.wa.gov.au/reform-design-state-assessment/gnarabup
For more information on the Preserve Gnarabup Action Group, visit preservegnarabup.org.au