HILZEEZ Down South Surf Shops has a new little sister, with Hilzeez Subculture opening last week in Busselton.
Hilzeez managing director Glenn Callegari said the new store was a concept store for Busselton and offered a different look to the surf shop chain as it represented all the subcultures of the region.
“The new store was inspired by fun, fashion, festivals, food and surf,” he said.
“We’re all about bringing brands to Busselton that it hasn’t seen before.”
Mr Callegari said the store had been in the pipeline for a while and would target a wide age group with the hopes of reaching a wider demographic.
“We have a team of people working in the South West to source the best Australian and international brands and products,” he said.
“We just feel Busselton needs it and we’ve had that response.”