Prime Minister Malcolm Turnbull has taken to social media to promote his citizenship push and migrant worker crackdown, as the government works on selling its "Australia first" agenda.
It was all rolled out after the Easter long weekend.
On Tuesday, Mr Turnbull announced the government would axe the 457 foreign worker visa program, and replace it with two new temporary visas, which would impose tougher qualification tests, while cutting down on the number of occupations open to international workers last week.
He followed that announcement up on Thursday with changes to the citizenship rules, which will see would-be Australians subjected to tougher language and "values-based" tests, and much longer waiting times before becoming eligible to apply for citizenship.
Now comes the sell, with Mr Turnbull releasing a short video on his Facebook page espousing the benefits of Australian values - and the policy changes - intersected with images of him meeting people on the street, being mobbed by school children, wearing an Akubra and talking to first and new Australians.
Mr Turnbull released the video shortly after his media conference with US Vice-President Mike Pence, who was elected, along with Donald Trump, on an "America First" platform.
"Australia is the most successful multicultural society in the world," he said.
"We do not define our national identity by race or religion, but by a commitment to shared Australian values.
"Those Australian values define us. Australian values unite us.
"Freedom. Parliamentary democracy. The rule of law. Mutual respect. The equality of men and women and a fair go. The opportunity to get ahead, but lend a hand to those who fall behind.
"Our reforms will put these values at the heart of our citizenship requirements. Membership of our Australian family is a privilege and it should be afforded to those who support our values, respect our laws and want to integrate and contribute to an even better Australia."
Using the same language he used during the week, Mr Turnbull said the migration law changes would ensure "temporary worker visas do not become passports to jobs that should or could be done by Australians".
"Yes, businesses require access to the skills they need to grow, but Australian workers should always have priority for Australian jobs," he said, against a backdrop of native trees.
"My government is standing up for Australian jobs and Australian values."
When announcing his changes to the citizenship rules earlier in the week, Mr Turnbull appeared to struggle to name the Australian values he said were at the core of the reforms, saying there would be public consultation.
Facing pressure in the polls and within his own government, Mr Turnbull has sought to re-set his government's message in recent months, as it attempts to appeal to voters it lost at the last election to parties such as One Nation.
