Perfect conditions are expected for this year's Margaret River Pro which starts at Main Break in Prevelly today.
The event is part of the World Surf League's Championship Tour and is supported by the State Government, through Tourism WA.
The competition attracts the world's top 34 professional men and top 17 professional women surfers, including current world champions Gabriel Medina and Stephanie Gilmore.
An opportunity to secure a guaranteed wildcard entry into the main draw will also be made available to one WA man and one WA woman through pre event trials.
Thousands of spectators are expected to travel to the region to watch the event, held at Margaret River Main Break with the added option of utilising backup locations of The Box and North Point if conditions are favourable.
The event will also be showcased through digital platforms and a global television broadcast with promotional material showcasing the South-West region as a desirable surf and tourism destination.